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The promise of media coverage often draws attention to companies or consultants that have an extensive rolodex, and promise exposure fostered on their personal relationships.  In these situations, the relic referred to as the press release suffices as the extent of effort invested into fostering a story.

TDH Strategies refers to this area of services as Media Promotions because of a much more comprehensive and dynamic approach to making the media work in the favour of a client. 

Effective media relations is about angles and integration.

Angles refer to a fundamental understanding of the contemporary events of the globe and how the media is covering them, and then fitting a particular story into the confines of that understanding.  No matter the story, there is always a hook that can make it contemporary and relevant.

Integration involves a multi-pronged attack to disseminating a particular story.  Creating a buzz amongst not only the media, but others through the integration of staged events, promotions, public debates and of course seamless access to information is the key to extended and diversified coverage.

Media promotions is taking the vandalism performed on a candidate's political signage and securing a story on the evening news.

Media promotions is creating media attention for a city-wide scavenger hunt to launch an international trade show.

Media promotions is taking an ergonomically designed office chair and garnering a lifestyles/trends product review in a major North American magazine worth $15,000.

The angles and integration approach utilized by TDH Strategies doesn't merely hope to get the attention of the media, but rather provides too compelling a story for the media to ignore.